caps #1 MARKETING & COMMUNICATION WITH THE AIP CLIENT

Millions of Americans are choosing to stay in the homes they love as they age. This isn’t about decline—it’s about independence, dignity, and a renewed vision of what growing older looks like. Aging in place is no longer a niche. It’s a blue ocean of opportunity—if you know how to reach it.

You don’t need to be just another builder or remodeler. With the right skills, you can become a trusted guide to one of the fastest-growing and most underserved markets in residential living.

Even the most beautiful home can become a burden when mobility or health challenges arise. But aging in place isn’t just about grab bars and ramps—it’s about livable, dignified design that works for all stages of life.

Yet many professionals don’t know how to talk to aging-in-place clients—or how to build solutions that truly meet their needs.

Marketing and Communicating with the Aging in Place Client gives you the tools to speak the language of a new generation of homeowners—and to build with empathy, strategy, and compliance.

After this course, you'll be able to:

• Understand aging in place: What it is, why it matters, and what your clients really need.
   
• Target three high-opportunity market segments: Discover where your skills are most needed—and most profitable.
   
• Pinpoint access and marketing opportunities: Learn where and how to reach AIP clients before your competitors do.
   
• Navigate real-world challenges: Understand daily life struggles and how to solve them with smart design.
   
• Stay legally sound: Know the key legal and contractual considerations that protect you and your clients.
   
• Collaborate like a pro: Work effectively with therapists, realtors, and other allied professionals.
   

This course is perfect for:

• Builders & Remodelers
   
• Occupational & Physical Therapists
   
• Real Estate Professionals
   
• Trade Contractors
   
• Educators and Academic Partners
   

Whether you're already serving this market or just getting started, this course will help you differentiate your brand and expand your reach.

Education Level: Introductory
 

Format: In-person or Virtual

Instructor: Morgan Barnett – Owner of Barnett Design Unlimited

 Education Credit Information

 NAHB Designations and Continuing Education Credits
This course is required for the NAHB Certified Aging in Place Specialist (CAPS) designation. This course can be an elective for the Master CSP and CGA designations.

This course provides six hours of continuing education credits for these NAHB designations: CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, and MIRM.

Additional Credit Information
NAHB is an Approved Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled.

As of Jan. 6, 2021, the virtual format of this course provides 0.6 continuing education credits for AOTA.